Why your Cadences suck...

When I’m working with clients who’s Cadences are underperforming, their first instinct is always to punch up the messaging.

That is 100% NOT where you want to start when optimizing your Cadences.

It’s actually the LAST thing you should do.

So where do you start?

Reverse engineer the desired outcome of the Cadence, which 9/10 times should be to connect with a client. Exceptions to this could be nurture Cadences, pre-event Cadences, etc.